For comprehension and legibility, letters should be 1” high for every 40’ of viewing distance, and the stroke of the letters should be one-fifth the letter height.
“Economic Value of On-Premise Signage” The International Sign Assoc. & The California Electrical Assoc.
A federal study indicates that 41% of accidents occur because of lack of adequate signage.
“Economic Value of On-Premise Signage” The International Sign Assoc. & The California Electrical Assoc.
Jack in the Box added a pylon sign to one of their locations. Sales for that location increased 8.8%, compared to a control group that increased 4.9%. Three years later, that restaurant had a 8.1% annual increase in sales compared to the control group’s 2% increase, showing the lasting benefit a sign adds to a business.
John A. Emanuelli, Regional Construction Mgr.
More than 150 fast food restaurants were studied to determine the effects of on-premise signage on the dollar revenues, the number of transactions, and the dollars spent per transaction.
The addition of 1 sign had a +4.75% impact on revenue. Adding 100-sq. ft. to the building increased revenue 1.07%. Adding 1 hour open per week yielded a 0.18% increase
The addition of 1 sign had a +3.94% impact on the number of transactions. Adding 100-sq. ft. to the building increased transactions 1.55%. Adding 1 hour open per week increased transactions 0.16%.
Adding one 225-sq. ft. monument sign increased average transaction amount by9.3%. Adding one 144-sq. ft. pole sign increased transaction amounts by 15.6%. Adding one 6-sq. ft. directory sign increased transaction amounts by 2.5%. Adding one 36-sq. ft. building sign increased transaction amount by 1.3%.
The studied clarified that adding a sign for the sake of adding signage would not increase sales. However, results suggest that the addition of signage for a good reason does result in a substantial increase in sales.
“Economic Value of On-Premise Signage” The International Sign Assoc. & The California Electrical Assoc.
Site Signs
About 100 Pier 1 Import stores were studied to determine the effects of on-premise signage on individual retail sites. The study found that a new building sign, a new pole, or a freestanding multi-tenant sign tends to add 5% to 15% to a site’s sales revenues. In addition, even small directional signs, intended only to help the store-bound shopper find the site, tend to add around 10% to a site’s revenues. Again, this only applies when there is a need for the sign.
“Economic Value of On-Premise Signage” The International Sign Assoc. & The California Electrical Assoc.
Floor Graphics
Trident flavored gum and Nestle Crunch bars showed that sales in test stores using floor graphics were more than 2 1/2 times higher than sales in control stores without the graphics. Sales also maintained their higher levels into a second month, indicating the graphics continued to draw attention.
P-O-P TIMES, June Edition 1996
Total awareness of Pepsi advertising rose from 33% to 58 % when floor graphics were used in a two-month 55-store test. Awareness of LifeSavers candy rose from 2% to 26% in the same test. Total recall of floor graphics was also good: 45% of respondents remembered seeing Pepsi floor graphics, and 66% remembered seeing the LifeSaver graphics.
European Sign Magazine Issue 5
Point-Of-Purchase Facts
Shoppers do pay attention to the displays, signs, coupon dispensers, sampling/demos and announcement activity they encounter….
Point-Of-Purchase Advertising Institute
Of 4,200 shoppers interviewed, more than 70% of brand purchases are made in store.
Point-Of -Purchase Advertising Institute
Non-essential items like toys, hardware, stationary and apparel offer the greatest opportunity to influence purchases at the store level. Point-Of-Purchase Advertising Institute
Vehicle Graphics Facts
74% of all motorists are positively influenced by companies and products advertised on trucks.
Interstate Advertising Corp.
93% of all drivers notice a least one side of any truck within their vision.
Interstate Advertising Corp.
Mobile billboards create 200% increase in awareness of your products or services.
Interstate Advertising Corp.
By advertising on your car, you can generate over 600 visual impressions for every mile driven.
American Trucking Assoc.
The average delivery truck makes 16 million visual impressions in a single year.
American Trucking Assoc.
Banner Facts
Just because someone makes banners doesn't mean they know what they are doing. It is very, very important that you have this information when ordering a banner:
Will the banner be used indoors or outdoors?
How long will it be displayed?
What are the weather conditions in the installation area?
Where will it be installed (flat against a building, between two poles etc.)?
Are there city ordinances that apply to banners and building codes that dictate installation methods?
What's your budget?
FACTS to Keep in Mind with Banners
The Industrial Fabrics Assn. Intl. (Roseville, MN) offers a formula for calculating wind load that multiplies the size of the banner with a benchmark wind speed, set at 75 mph. So, a 10 x 10-ft. banner (100 sq. ft.) multiplied by 15 lbs. per square ft. of force, produces 1,500 lbs. of wind load. If that banner was hung between two poles, you would divide the figure by two for the potential wind load per pole (750 lbs. each). Divide the number of fixtures per pole to find the individual load per fixture.
So if this banner was attached to a building with grommets and screws every 2', each screw would be taking 60lbs of force on it.
Wind-slits ONLY take off 10-15% of the banner wind load, so it's a minimal benefit often.
A banner's life is dependent on the wind conditions, so there is really no guarantee for exterior-banner longevity. It is important to have realistic expectations but banners are primarily temporary signage, but if installed correctly, they can last a long time.
